Back in 2002 Nicolai Adolfs (29) formed the post punk formation Kismet. As a result of regular collaborations between Utrecht based artists with a similar point of view, Nicolai founded a music platform named Beep! Beep! Back Up the Truck along side Boudewijn Rosenmuller and Sacha van den Haak.The initiative rapidly developed into a pioneering record label using all the possibilities that new media offers besides the proven old fashioned strategies. By using the Creative Commons licence all of the releases can be fully streamed and downloaded for free online, as it should be. Still the main focus lies in releasing and promoting hard copy albums wrapped up in beautiful artwork. Meanwhile the first half of 2010 will bring four new albums, two new signings and digital distribution within 35 countries.